CSR – mere window dressing or worth the effort?

This entry was posted by Communications Intern Hilde Faugli

Support from companies like Innocent have helped Find Your Feet develop new projects and expand on existing work in India.

If you, like me, enjoy a good smoothie, you probably know about Innocent Drinks. My weakness for Innocent smoothies is of course boosted by the fact that their drinks are made from all natural ingredients. But, there is also more.  Did you watch BBC News’ On the Road With… An Entrepreneur last weekend? It was featuring a day in the life of Richard Reed, one of the founders of Innocent, and that brought them to Find Your Feet’s offices. This is because not only are they making delicious drinks and other stuff, the company has been supporting Find Your Feet’s work in India since 2004.   

There’s a lot of debate about CSR (Corporate Social Responsibility), and sometimes it is not easy to know whether a company uses CSR for pure branding reasons, or if they really want their support to matter. In the Innocent case, 10% of their profit goes to charity, most of it through an independent foundation called the Innocent Foundation.  

Innocent drinks set up the Innocent Foundation to offer long-term support to the places where they source their ingredients. India is one of these places, and also one of the countries Find Your Feet works in. Amongst other things, Innocent Foundation has supported our work with the organization Pepus, in rural Allahabad that works with improving livelihoods for Dalits through sustainable agriculture. For every £1 the foundation has donated, it has unlocked £3 from the EU. This way the project has grown from working in 10 to 63 villages, benefiting a total of 26,800 people.  Over the years the foundation’s funding of our start-up projects has enabled us to successfully apply for almost £1million in grants from the Big Lottery Fund and DFID.

What is more important is what these figures mean on the ground. The support from Innocent Foundation has been vital in enabling FYF to develop innovative new projects, expand on existing work and improve the long-term impact of our work so thousands more families have the opportunity to build the skills and confidence to lift themselves out of poverty.

One of the reasons why the partnership with Innocent foundation has such an impact, is that we share some important principles and values. Both Find Your Feet and Innocent Foundation believe that sustainability and working with local communities is imperative to both fight poverty and conserve our natural resources. Moreover, getting funding for three years at a time means that we are able to plan ahead, and focus more long-term than we would be able to if the funding was for shorter periods.

Also important is the flexibility the foundation has shown. Initially the support from Innocent went to a project called Sabla in Uttar Pradesh. However, when this project was on its feet and we secured alternative long term funding for it, we suggested to move the funding to another project where it was needed more strongly. Being able to discuss different options and having a dialogue on where the money can best be used, is beneficial for the local communities we work with. 

Clearly, CSR does not always have the same outcomes as in this case, but this goes to show that with the right intentions, and good collaboration, it can really go a long way. 

Read more about Innocent foundation here.
Read more about our work in India here.

Watch On the Road With… An Entrepreneur here (only available a few more days, so hurry!)

Reflection on Norman Borlaug’s Green Revolution

Fascinating debate at Times Online about the merits and drawbacks of the Green Revolution.

“For someone of my generation, growing up under postwar food rationing, the idea that food would always be plentiful and cheap seemed about as likely as a portable phone that you could carry around with you.

For many of us the dire predictions of Thomas Malthus were all too credible. Malthus had advanced the dismal theory that human populations would always grow faster than their food supply. It meant you could forget all your grand ideas about progress. Every social advance was destined to be brought to nothing by famine.

The singular achievement of the agronomist Norman Borlaug, who died at the weekend, was to take away this age-old fear, at least for those of us in the rich West”…..

Read more

Blind Alley? DFID’s policy on agriculture

Is DFID’s policy on agriculture is in danger of failing to deliver food and environmental security?

“The UK Government still sees a combination of intensive farming and GM crops as the solution to hunger and malnutrition in the Global South….[their] current funding policies for agricultural research, development and extension fail to match up to the International
Assessment of Agricultural Knowledge, Science and Technology for Development’s (IAASTD) key findings.

The agroecological approach to food production and land management needs considerable research investment to develop techniques and ensure that farmer-led extension services are appropriate and lead to the adoption of the best systems for each agro-ecosystem. DFID is
potentially in a very strong position to ensure that this happens.”

Download the GM Freeze report to read more.

Sustainable farming shrinks carbon footprint

I came across this interesting post by Laetitia Mailhes on ‘Earth from Above’: “Regenerative farming can provide us with a lot more than the delicious and healthy food that more of us are increasingly coming to love and value. Sustainable farming practices shrink the carbon footprint of agriculture AND help reduce the amount of carbon already present in the atmosphere. According to conservative estimates, land farmed sustainably can store 10% to 15% of the carbon emissions we produce each year.” Read more

“The time has come to regenerate ecosystems”

Mount Kenya Declaration on the Global Crisis and Africa’s Responsibility – Statement from the African Biodiversity Network

“The time has come for national governments to prioritise the regeneration of ecosystems, self-reliant communities and diversified local economies over export oriented policies, free trade agreements and the current wave of expansion of the food system.”

From 23 – 31 May 2009, the African Biodiversity Network (ABN) have gathered together near Mount Kenya, 25 organisations from 10 countries that work with farmers and local communities on the issues of biodiversity, food sovereignty, livelihoods, climate change, traditional knowledge, culture and community rights in Africa.

We are deeply aware that the planet is facing multiple interconnected crises which will have an even bigger impact on Africa, even though Africa is not responsible for these crises. On the one hand, there is the stark and devastating impact of the food and financial crises, which will be compounded by the impact of climate change.

We are very concerned about the devastating impact that the food and financial crises and climate change is having on the people of Africa and their environment. People are losing their livelihoods, houses, jobs at an alarming rate and at the same time, farmers, pastoralists and local communities have to cope with unpredictable changes in their environment. We concur with the Indigenous Peoples , that the Earth is no longer in a period of climate change but in a climate crisis.

We are outraged at the financial crisis which was caused by global financial institutions accumulating unimaginable wealth while speculating with ordinary people’s hard-earned savings. This economic meltdown is now pushing many countries over the brink and is adding another estimated 104 million people to the 1 billion permanently hungry people in the world.

We are also aware that the food crisis and recurring famines in Africa are not something new but is caused by basic structural injustices entrenched over decades, now reaching new levels of deprivation because of the speculative trading of food on international markets.

We find the current scale of ”crisis capitalism” intolerable and strongly reject the cynical attempts of corporates that target Africa for further exploitation of the food and climate crises by turning it into economic opportunities rather than trying to solve it.

We see the underlying cause of the crises as the globalisation of the industrial system which inevitably results in the concentration of capital and power in the hands of a few, generating ever growing poverty and ecological destruction resulting in global climate change. Now the same thinking that created these numerous toxic debts is promoting many “False Solutions” that are exacerbating the crises. There is an intensified scramble for Africa’s land and ecological wealth facilitated by governments who continue to be dominated by corporate interests.

We reject these False Solutions which include:

? Genetically Modified Organisms (GMOs), which, we are told will solve hunger and climate change, but have instead caused widespread contamination of farmers’ crops and our food while increasing the use of pesticides which destroy biodiversity and health. The ultimate aim of GMO companies is control over our seed and thus food system through the patenting of all forms of life. These crops require highly industrialised farming conditions, which release huge amounts of carbon into the atmosphere, thus a major contributing factor to climate change. In spite of this, GMO proponents are now claiming that they can find GMO fixes for both the climate change and the food crisis.

? AGRA – A New Green Revolution is imposed on Africa by a collaborative effort between amongst others, the Bill and Melinda Gates and Rockefeller Foundations, the World Bank, and agro-industries to replace Africa’s seeds, crops and knowledge with hybrids, GMOs, fertilisers and pesticides. Because this industrial system needs large tracts of land, AGRA is also funding the push to change land tenure systems, privatise land and so facilitating the rapid change of land from community custodianship to just another commodity in the pockets of investors. The sheer amount of money and political influence the Green Revolution push has behind it, is now dominating the debate on agriculture, pushing for stricter intellectual property rights on seeds, weak biosafety legislation, in the process narrowing Africa’s options for food sovereignty both on country and local level.

? Agrofuels (or biofuels) are promoted in Northern countries as the solution to climate change, as providing an alternative to fossil fuels. But they are driving an unprecedented land grab across Africa, and leading to forced evictions, deforestation, and rising food prices. We challenge the myth spread by corporations and corrupt governments that there is plenty of free land, going spare in Africa. We in Africa know of the challenges and conflicts we already face from the competition for land and water. A number of other solutions to climate change are also turning out to be little more than business opportunities, including biochar, carbon trading, geo-engineering.

It is clear that these proposed solutions by corporate interests are based on acquiring large tracts of land and cheap labour for industrial scale production, serving to maintain the lifestyle of societies of over-consumption thereby exacerbating the crises both in the North and the South. All of these developments claim that they bring progress to Africa. But not only will they fail to address hunger and climate change, they will make them worse. These false solutions are cynical attempts by the corporations to reach new markets, and to make a business out of a crisis

ABN’s Position

ABN believes that the solutions to climate change and hunger are the same: healthy resilient communities depend on healthy resilient ecosystems and biodiversity.

We are certain that the role of healthy, biodiverse ecosystems in maintaining a stable climate is critical, and that it is completely underestimated in most predictions and discussions about climate change. When dealing with climate change, we must both reduce carbon emissions and enhance biodiversity as equally important. Healthy soils built up by ecological agriculture and livelihood systems sink carbon as well as having more capacity to hold water in times of drought or flood.

Food sovereignty at local and national level requires locally adapted crop and livestock diversity and land tenure systems that will enable communities to produce and market food in a way that really feeds people, promote equity and at the same time deal with climate instability.

We also believe that local and indigenous ecological knowledge and governance systems must be urgently revived and enhanced to maximise Africa’s capacity to read, anticipate and adapt to climate change.

The time has come for national governments to prioritise the regeneration of ecosystems, self-reliant communities and diversified local economies over export oriented policies, free trade agreements and the current wave of expansion of the food system.

Africa needs to have the courage to free itself from its colonial legacy and build on its rich heritage through reviving the wisdom of its people as a responsibility to past and future generations. Based on this wealth, it has the capacity to take a lead in finding true solutions by disengaging from the very thinking that has created the crises in the first place.

Here, as the birthplace of the human species, African communities have adapted and evolved over 1000’s of years, without destroying their life support system. Africa needs to reclaim its responsibility and legacy as a basis from which to build a viable future for all.

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World Environment Day

Malawian farmer
The focus for World Environment Day this year is mitigation of climate change, with the slogan ‘Your Planet Needs You.’ I would like to add to this that ‘We Need Our Planet.’

Whilst it is clearly important that we do all we can to mitigate climate change, I think we also need to think clearly about how we will best support farmers to adapt to some of the worst effects of climate change.

2.5 billion people in developing countries live in rural areas and depend on agriculture both to feed their family and for their livelihood. Now a billion of these people are facing life threatening situations of malnutrition as climate change destroys their crops and render local agricultural knowledge about when to sow and when to plant redundant.

And this situation is only set to get worse. The Intergovernmental Panel on Climate Change (Fourth Assessment Report 2007) estimates, for example, that food crop yields in some African countries could decline by as much as 50% by 2020.

As I have suggested in a number of posts on this blog, the sustainable farming practices we are supporting poor farmers to employ really are reducing their vulnerability to poor rains. Composting and contour ridge marking, for example, increase the capacity of the soil to hold moisture. Meanwhile seed saving and crop diversification reduce farmer reliance on a single crop, essential given the fact that certain crops are less resistant to extreme weather conditions such as drought.

In fact maybe it’s time to think about the fact that, if we are to feed the world in the future, there are some vital lessons we need to learn ourselves from small scale subsistence farmers. As Tewolde B. G. Egziabher, Director General of the Environmental Protection Authority of Ethiopia said in a speech I posted earlier this week “African subsistence agriculture can become a reference point from which to base sustainable global food production, whilst ensuring it is compatible with the health of the entire biosphere.”